American Airlines is increasing its operations in the New York area by adding two new routes from LaGuardia Airport in Summer 2025.
A freshly introduced seasonal service operates only on Saturdays between LaGuardia Airport (LGA) and Myrtle Beach International Airport (MYR).
American Airlines from New York LaGuardia to Myrtle Beach
American is entering the LGA-MYR market for the first time post the US Airways merger, as US Airways operated this route in 2009. Spirit Airlines and Delta Air Lines presently control the market significantly, holding a combined market share of over 95% according to YE2024 figures.
Market analysis indicates a rise in demand to 288 passengers daily each way (PDEW) by September 2024, compared to 269 PDEW the year before. On average, round-trip ticket prices have dropped from $423 to $372, reflecting a more competitive market environment. Data on sales origin shows that 70% of reservations start in New York, while 30% come from Myrtle Beach.
Spirit Airlines dominates the market with a 69% share, while Delta Air Lines follows closely at 27%. American Airlines has a mere 2% share through its connecting services.
During peak summer travel, the market experiences higher capacity, with daily flight frequencies increasing from 1.9 in February 2025 to 2.2 in May 2025. This translates to a rise in seat capacity from 244 to 379 daily seats.
The new service is launching to coincide with high summer travel needs. The first flight is set for June 14, 2025, leaving LaGuardia at 9:00 AM and reaching Myrtle Beach at 11:04 AM, with a total flight time of 2 hours and 4 minutes.
As American Airlines expands its network, travelers can expect enhanced connectivity and convenience. This strategic move not only increases the number of available flights for holiday-goers but also caters to the growing demand for travel to popular destinations like Myrtle Beach.
This new Saturday-only service is particularly appealing to weekend travelers looking for a quick getaway, making it easier for families and friends to enjoy a summer vacation without taking too much time off work.
With the opening of this route, American Airlines is poised to attract leisure travelers eager to explore Myrtle Beach’s beautiful beaches, vibrant boardwalk, and diverse entertainment options, which include golf courses, water parks, and live music venues.
This strategic entry into the LGA-MYR market is expected to stimulate competition, providing consumers with more choices and potentially lower fares. American Airlines’ commitment to enhancing its service offering in this sector reflects a broader trend of airlines recognizing the value of leisure routes, especially as travel demand rebounds post-pandemic.
The increase in passenger demand is not just a statistic; it represents the desires of travelers seeking memorable experiences. As more people discover the charms of Myrtle Beach, from its stunning coastline to its thriving dining scene, the increased air service is likely to support local tourism and economic growth.
Furthermore, the competitive landscape highlights the need for airlines to innovate and improve customer service. As Spirit Airlines and Delta Air Lines hold substantial market shares, American Airlines must leverage its strengths, such as loyalty programs and onboard services, to win over customers.
Travelers will benefit from increased frequency and capacity during peak seasons, which can lead to more options for flight times and the possibility of last-minute travel plans. As airlines adjust to meet demand, this flexibility will cater to both spontaneous trips and carefully planned vacations.
In conclusion, American Airlines’ new Saturday-only route from LaGuardia to Myrtle Beach not only marks a significant expansion of their operations but also promises to enhance travel options for consumers. As the airline navigates the competitive landscape, it remains to be seen how this new service will impact fares and overall market dynamics.
Additionally, Myrtle Beach’s appeal extends beyond the summer months. Throughout the year, the area hosts various festivals, concerts, and sporting events, making it a year-round destination. This new service could help American Airlines tap into the off-peak season travel market, drawing visitors during shoulder seasons when demand may typically dip.
Local News Via - MyrtleBeachSC.com
